The more you know someone, the less likely you are to hold prejudice. The problem for Jewish people is, they make up just 0.2% of the population. Meaning most people have never met someone Jewish, leaving space for antisemitism to grow.

The Sydney Jewish Museum realised that the best way to dismantle prejudice wasn't to tell people why hate was wrong, but give them something to love instead. So we created Incommon. A brand that repackages parts of Judaism for everyone to enjoy, no matter their background.

The products were sent to TikTok creators who turned unboxing videos into conversation starters, showing just how much we are alike. Because the more we have in common, the better our world is.