If there’s one thing Australian workers love, it’s a drink at or after work. But at the same time, it comes with a universal desire to do it moderately. That’s where Matilda Bay Super Mild comes in. Big in taste, low in alcohol. The perfect office beer. So we turned every office worker into a Matilda Bay sales rep, offering a referral bonus if they convinced their office managers to stock the beer, with all comms giving people a pitch deck to help sell it in.

Shame this idea never made it past the mousepad production phase.